I’m a fan of Andy and Barney. Millions love the Andy Griffith show and its iconic whistling theme song, including myself. The show is clean, moral, fun, humorous and non-offensive. Filmed in the 1960’s, Griffith was once asked about the family-friendly, clean-cut view of the world the show presented. He said, “We were trying to reflect the morals of the 1930’s.”
Those are all well-intentioned qualities. Yet, they fall short.
One of my greatest fears is that Christian radio is the Andy Griffith show. We’re “safe for little ears”, positive, uplifting, encouraging, moral, clean, humorous and good. But that isn’t enough.
It isn’t enough to be morality radio. It isn’t enough to be the station that doesn’t use four letter words.
We must be gospel-centered.
Morality never rescued anyone from his or her shattered self-image.
Family-friendly never offered the solution to a broken marriage.
Safe and clean never delivered someone from the crushing weight of guilt.
The gospel does.
At Positive Alternative Radio we have begun a quest. Our goal is to be gospel-centered. We want to live our lives in the light of the gospel and in so doing share our struggles, failures, and successes with our listeners and allow them to see us being changed by Jesus.
At this moment, program directors who are reading this post are about to set their hair on fire.
I’m not saying we bring in Rev. Fred and give him the microphone for 30 minutes and let him scream his guts out.
I am advocating we have authentic conversations with our audience. And never doubt that your audience WANTS and DESIRES authentic interaction.
Continue to be funny.
Keep doing the “What’s the worst pet name you’ve ever heard?” bits.
But – there are times when life demands you be authentic.
Share your parenting struggles – because your listener is struggling as well.
Talk about how Jesus gives us a new identity – because those who listen to us need to be reminded that they are not defined by their past but by the cross and the resurrection.
But do it in an authentic and relevant manner.
One final thing, we have made a commitment to be more intentional with the gospel.
When it is appropriate and natural, we will share the gospel on-air. We won’t preach. But we will simply share the message of Jesus in 60-90 seconds and invite those listening to follow this Jesus that has transformed our lives.
Jesus said, “What does it profit a man if he gains the whole world and loses his soul?”
I say, “What does it profit us as Christian media if we have 1 million in weekly cume, and never share the gospel?”
Let us be authentic.
Let us be unashamedly Christian.
Let us be gospel-centered.
Positive Alternative Radio
A passion for what you do is critical to achieving excellence consistently. It is the difference between one who is all “In” and another who is just “Clockin’ In.”
If audio production is not your “passion” and you’re charged with that responsibility at your radio station, it can be an overwhelmingly heavy weight. In small market radio and many medium market stations, you may wear multiple hats. Someone must be in charge of production. Tag, you’re it!
Okay, so audio production is not your passion. Perhaps you are proficient with the administrative side of this vital area of operations, but you lack some of the skills to really do masterful audio work. A few pointers of how to approach this creative and subjective craft could help develop the “must do” part of your work into a real “passion” for it.
Isaiah “Izzy” Knight, Afternoon Host and Media Director at Spirit FM in Roanoke/Lynchburg, Virginia, has some tips that just may be what the doctor ordered.
Knight says, “Creating efficiencies and working smarter will provide you time to create a more effective and compelling product.” Here’s what he recommends:
“Audition CC and CS6 have a feature called ‘Templates.’ It is an easy way to have your toolbox of SFX and Beds automatically loaded with your rack presets ready to go. Just set up your session and export it as a template. If you have an older version, just set up a blank session and save it to your desktop. Just remember to hit ‘Save As.’
Set up a rack for each voice-over person you have. Unless they’re voicing a spot in another studio, you should never have to tweak their audio again after it is set (unless you’re going for a new effect, of course).
Have a voice tracker or other outside dry voice audio? Batch process their files using your settings to give them a bit more punch and match your station.
There are several ways to approach this workflow. It needs to be simple, provide accountability and include enforceable deadlines for each person in the process. Knight prefers paperless. If budget is an issue for you, going digital can be done FREE by using Google Docs. Create a form with the fields you need and it will automatically populate the spreadsheet. This operation is working very well at Spirit FM. If you have a budget for third party vendor software, Vcreative is a good tool at www.vcreativeinc.com.
Make these deadlines, presets and templates standard operating procedure. Standardizing your work flow will save you time in the long run and the continuity will make your station(s) sound significantly better.”
You never know…what is a “just get it done” drudgery to you now, may grow into a passion you never dreamed of, bringing all your hidden creative talents into full bloom. And that’s excellence!
I’ve heard a lot of talk about the ‘core listener’…listener’s age, predominantly female, soccer mom, stay-at-home mom, etc. Honestly, I admit that hadn’t fully sunk into my brain as deep as it should…until this one call from a donor…
I received a voicemail from a lady who wanted to update her declined credit card. She asked that I please return her call that day, or she’d try and fit in a time to call me back later in the week. I happily called but got her answering machine. In the middle of me leaving a message, an out of breath lady answered the phone, “Hi! I’m so glad you called but can you hang on a minute, please?” I told her, “of course, no problem.” Then I overheard her talking to her child; giving instructions on how long to walk the dog, how far to go, to hold the leash tightly, etc. She apologetically returned to our call and began explaining what had happened with her credit card. We were partway through updating her card info when another child entered the conversation, “I’m hungry! Can I have a snack?” …Mom responded with a list of reasons which included, “No, it’s close to dinner time; go comb your hair we have to leave for rehearsal soon.” After giving further instructions on what she meant by “comb your hair”, she once again returned to our call and apologized profusely for all the interruptions.
In that moment, I realized this mom was taking precious time out of an insanely busy (perhaps normal?) day to update her card information with us so that her gift could resume. I realized what a huge inconvenience this call was for her and yet she was determined to get this done, even while juggling many tasks and people that yearned for her attention.
I have always been deeply grateful for our donors. After speaking with this dear lady, I feel as if I got to climb inside her world a bit and it makes me that much more thankful! I won’t pretend that I always get it right with every call but I’m so glad that I didn’t sound impatient or annoyed with this lady. I even took a moment to thank her for making time for my call. Each time I answer the phone now I am reminded of this sweet mom and how precious time is for our listeners and donors; how awesome it is that they carve in time to speak with us!
Director of Partner Services