Engagement

Let Your Core Values Determine Employee Recognition

Posted on

Employee Recognition

Is your recognition linked to your core values?  They should be linked!

We talk a lot about developing a culture of appreciation.  Just saying, “thank-you” is a great first step.  But to truly go deeper and name specifics related to the team member; their talent, their attention to detail, or their intentional actions will go a long way towards making your team feel really special and truly valued.

Here’s my challenge: link your recognition (whether a note of encouragement or special gift of recognition) with a specific core value of your company.  Connect the dots!  Say thank you, but show them WHY you are thankful and why it was important they live out that particular value of your organization.

Can you chart your intentional appreciation as a dashboard?  When a leader connects appreciation to a core value, it can provide a clear view of how your team and specific team members are living them out!

I’d go so far as encouraging team members to use this when showing appreciation amongst themselves. Appreciation from peers is powerful and can have a similar effect like a fond yearbook.

If leaders are included and witness appreciation not only from the top, down — but also lateral appreciation from peer-to-peer – this is incredible material that can documented to include in performance reviews.  (Note: performance reviews should be used as a rear view mirror in order to keep you moving ahead on the right road. But, that’s a different subject for a future article!).  Think of this as an annual report (ever compiled a radio station of the year entry report?): especially include other co-workers celebration and recognition for a truly effective culmination of that team member’s positive impact.

Bottom line: Tie the areas you recognize and appreciate in each other specifically to one of our 5 Ways of Being (Core Values).

Daniel Britt .::. VP of Culture Integration

Defining the win!

Posted on

winning equals

On a recent tour of PAR radio stations we focused on one question.  How do we personally define the win for your radio station?

For most PAR radio stations, it overwhelmingly came down to community impact and hitting home runs for Christ!

From there, we listened to our CMB radio station of the year submissions where there were many home runs because it is a sample of our best work.  In some cases it took hours of audio to come up with the best 15 minutes to submit but there were incredible moments of excellence.

The point of the exercise was this…Your radio station hits home runs a lot and if you go into your audio folders it’s easy to pick them out.

BUT:  What if the audio for the CMB presentation could only come from yesterday’s broadcast?  What if you could not cherry pick?  Would there be any home runs for the win?

My guess would be yes but is there enough happening consistently to win?  Why not strive to make every day a CMB quality presentation?

Now, please don’t get me wrong.  Even the best hitters don’t hit home runs every day!  In fact they strike out more than anybody else.  This is more about mindset and doing the best you can to win for your listeners every day!

Winning is intentional and it takes a lot of practice and yes even a lot of strike outs.  Let’s take each day and swing for the bleachers and overtime we will hit more home runs; together we will win this race!!

1 Corinthians 9:24

Do you not know that in a race all the runners compete, but [only] one receives the prize? So run [your race] that you may lay hold [of the prize] and make it yours.

 

Frankie Morea

Vice President of Programming

Tips and Strategies for Blogging

Posted on Updated on

Blog letters pinned to white wall

I’m sure this has only happened to me…  but, have you ever had the order come down from above (think more corporate, less angles) that you need to write a blog post on (x) by (x)?

If you’re like most people the first thing that escapes your lips is a whispered “how am I supposed to get this done?”.  Well, relax it might just be easier than you think!
Here are a couple of tips and strategies that might just stir the creative writing process for you!

Step 1 – Read

The first step in writing a great blog post is to know your topic and chances are you’re not the first one to ever write on your subject.  So, why reinvent the wheel?
Solomon said it best “there is nothing new under the sun”.  There is no need to make things more difficult then that have to be.  Go online and find other blog posts on your subject and gather ideas.  Notice how other bloggers have organized their thoughts, and begin to formulate your own ideas on what you want to write about.

Step 2 – The Outline

Begin putting together an outline;
  • Create a topic headline
  • Brainstorm, and develop key points
  • Write an opening and Introduction
  • Write your thoughts on the subject
  • Conclusion
The mechanics of writing are pretty simple it’s the content and your personality that give it life!  I would suggest that you include quotes from the blogs that you checked out at first (for research of course).  Then, top it all off with a call to action.
It sounds like a lot of work, and it is, but after all when you post online it pretty much stays there forever! (no pressure)

Step 3 – Pen to Paper or Voice to Text?

Even if you’re not the most skilled writer in the world chances are you know how to speak.  That being said, the good news is that through the use of some very handy technology you now have an advantage over most writers in history past.

The Smart Phone

Most smart phones come with some type of voice recorder, and if not, there are plenty of apps you can download.  Record yourself talking on the key points that your blog needs to touch on, and then write or type out the content.

Dragon or voice to text software

There are more and more apps and technology that allow users to simply talk and type content directly to the page.  Budges vary and so does software cost, so be sure to take a look around and do some research.  Is this a one time deal, or have you tapped into your passion for the written word?

Elance or Fiverr.com

Too lazy to type it out, or not tech enough for talk to text?  You can always outsource the typing to someone who can.  There are plenty of people willing to transcribe your audio and even organize your outline into a proper format (for a fee of course).  Same thing as before, do your research and see if this will work for you.

Conclusion

Times are changing and many professionals will be heeding the call to blog more often.  What we make of the experience and the process will ultimately be reflected in the content we create.  So, why not enjoy it!

Nathan Gist

PAR Director of Social Media Engagement
PER Production/Imaging Director
PER Afternoon Drive Host

Morality Radio vs. Gospel-Centered Radio

Posted on Updated on

gospel centered

I’m a fan of Andy and Barney.  Millions love the Andy Griffith show and its iconic whistling theme song, including myself.  The show is clean, moral, fun, humorous and non-offensive.  Filmed in the 1960’s, Griffith was once asked about the family-friendly, clean-cut view of the world the show presented.  He said, “We were trying to reflect the morals of the 1930’s.”

Those are all well-intentioned qualities.  Yet, they fall short.

One of my greatest fears is that Christian radio is the Andy Griffith show.  We’re “safe for little ears”, positive, uplifting, encouraging, moral, clean, humorous and good.  But that isn’t enough.

It isn’t enough to be morality radio.  It isn’t enough to be the station that doesn’t use four letter words.

We must be gospel-centered.

Morality never rescued anyone from his or her shattered self-image.

Family-friendly never offered the solution to a broken marriage.

Safe and clean never delivered someone from the crushing weight of guilt.

The gospel does.

At Positive Alternative Radio we have begun a quest.  Our goal is to be gospel-centered.  We want to live our lives in the light of the gospel and in so doing share our struggles, failures, and successes with our listeners and allow them to see us being changed by Jesus.

At this moment, program directors who are reading this post are about to set their hair on fire.

I’m not saying we bring in Rev. Fred and give him the microphone for 30 minutes and let him scream his guts out.

I am advocating we have authentic conversations with our audience.  And never doubt that your audience WANTS and DESIRES authentic interaction.

Continue to be funny.

Keep doing the “What’s the worst pet name you’ve ever heard?” bits.

But – there are times when life demands you be authentic.

Share your parenting struggles – because your listener is struggling as well.

Talk about how Jesus gives us a new identity – because those who listen to us need to be reminded that they are not defined by their past but by the cross and the resurrection.

But do it in an authentic and relevant manner.

One final thing, we have made a commitment to be more intentional with the gospel.

When it is appropriate and natural, we will share the gospel on-air.  We won’t preach.  But we will simply share the message of Jesus in 60-90 seconds and invite those listening to follow this Jesus that has transformed our lives.

Jesus said, “What does it profit a man if he gains the whole world and loses his soul?”

I say, “What does it profit us as Christian media if we have 1 million in weekly cume, and never share the gospel?”

Let us be authentic.

Let us be unashamedly Christian.

Let us be gospel-centered.

 

Brian Sanders

Positive Alternative Radio

Executive Vice-President

Why We Choose to Grow Organically

Posted on Updated on

Mountain-Man-Banner5

When first starting out in social media it’s easy to look at the “pros” and wonder how they do it.  Then, after staring at the mountain of media, we take our first steps;

  • We create a profile
  • We start to “Like” other pages in our industry
  • We begin adding content
  • We comment on other posts

After the initial excitement wanes, we begin to wonder why it’s taking so long for our likes to grow.

Certainly, this is not a Facebook only problem, it reaches across just about every social media platform from Twitter to Instagram, but for the sake of this article we’ll stick with Facebook.

So…

There’s gotta be a better way!

We’ve all seen ads that read something like this: “Guaranteed Facebook Likes” or “Get More Likes Fast”.

Buy-Facebook-Likes

Despite the advertisers “best intentions” for your company, or small business there’s always the nagging thought of “is this legit”?

When hiring an outside source to help build up “Likes” on your Facebook page or any other social media platform, here are some things to consider;

  • Many of these “Likes” come from fake user accounts
  • Some programs deceive users into liking pages through false actions, such as clicking on a video or article.
  • Some intermediary companies literally pay people to “Like” pages on Facebook
  • Facebook is now deleting fake “Likes”

Now think about this, you’ve spent hundreds, if not thousands of dollars learning your demographic and target audience.  For example the target demo for Positive Hits PER is a 30-35 year old mother of 2 who lives in northern or central Virginia.  When you purchase “likes” or systems that promise to deliver a huge audience you have to consider who they are, and where their coming from.

If I purchased a 1,000 or 10,000 “Likes” on Facebook and they’re not within PER’s listening audience, and they’re mostly older or younger men, then I have wasted my money.

Also, when it come to these quick “Like” programs there is no relationship built, no connection made, and no telling if the audience you picked up even knows if they’ve ‘Liked” you.

Finally, purchasing “likes” may end up costing you money in the long run.  Prime example, if you try and engage with your audience through a “boosted post” or Facebook ad you are essentially paying Facebook money to promote to a fake audience.

Try explaining that to cooperate!

Organic Growth 

8539048913_3328e8545c_b

Organic growth is growth that comes from a company’s existing businesses, as opposed to growth that comes from buying new businesses.”

Growing your brand organically is a much slower process, but it brings a massive advantage when it comes to audience engagement.

Such as;

  • Audience rapport with the brand.
  • The audience’s expectations of the kind of content you’ll be posting
  • Your audience is more likely to comment, share, or like your post

Think tortoise not hare!

Grow your audience through posts that connect, conversations that inspire and inform, and show that you are more than just simply another brand.  Become a friend!

In closing, organic takes time, and your numbers may look low, but ultimately, the relationships you build and the content you share will give you the win!

Be Blessed!

Nathan Gist

PAR Director of Social Media Engagement
PER Production/Imaging Director
PER Afternoon Drive Host

Pictures Tell a Story

Posted on Updated on

pictures worth a 1000 words

“A picture’s worth a thousand words…”

When you get home tonight, look around your house at the many pictures you have hung up.  If you are at your desk right now, look around at the pictures of your friends and family.

Those pictures tell a story.

They tell of family vacations, graduations, a loving union, a birth of a child, etc. Whatever the picture is, it says something to you. A picture conveys much more than you could ever say in words.

As humans, we are visual creatures. We like to look on the beauty of what God has created, and we want to somehow capture it.  In a picture, something right in front of us, we’re able to keep seeing it.

So human beings love to take pictures and look at them… what does that have to do with our websites? EVERYTHING!

When someone visits your website, your home online, you have the opportunity to grab their attention. But you have a short period of time to do that and limited space too. So what is the most effective way to get them to buy into your web presence?

Pictures and graphics!

What kind of pictures should I post?

The message in the picture should match the message you are trying to get across. Recently, our Spirit FM team hosted diaper drives for several local pregnancy centers. Instead of using a banner with simple text on it, we used a picture of a mom and a baby. This picture set the tone for our drives, related to the lives of our listeners and told a story that spoke volumes.

What did the picture of the mom and the baby say?

  1. Your donation is helping moms care for their babies.
  2. Remember what it was like to have little ones?
  3. Remember how much diapers cost?
  4. You could be a blessing to this young mom.
  5. There is no greater love you can give a mom than to help her take care of her baby.
  6. You’re helping a mom say yes to life.

To each person that picture said something different, something we could have never conveyed in words alone.

When choosing a picture for your website or social media:

  1. Make sure it tells a story.
  2. Make sure it fits the tone of your printed words.
  3. Make sure you have a high quality picture.  It should be clear, not grainy, and it should fit correctly physically, etc.
  4. Make sure they fit your stations demographic.  Just like we analyze on-air breaks and how they could relate to “her” better, do the same thing before posting a graphic.  Make sure it’s something that would connect with her.
  5. Make sure it fits your stations story.  Every word spoken on-air, every status on Facebook, every graphic on the website is a continuation of your stations story.  Make sure the graphics continue that story!

As radio stations, we are always thinking about the on-air product but sometimes forget about the other media we produce.  Remember your website is a part of your station, it’s a representation of it.  Graphics play a huge role in the success of your website, so pick wisely!!!

~Colleen Larkins

Assistant Manager Spirit FM, PAR website coordinator

JUST GET IT DONE!

Posted on

clocking in

A passion for what you do is critical to achieving excellence consistently.  It is the difference between one who is all “In” and another who is just “Clockin In.”

If audio production is not your “passion” and youre charged with that responsibility at your radio station, it can be an overwhelmingly heavy weight.  In small market radio and many medium market stations, you may wear multiple hats.  Someone must be in charge of production.  Tag, youre it!

Okay, so audio production is not your passion.  Perhaps you are proficient with the administrative side of this vital area of operations, but you lack some of the skills to really do masterful audio work.  A few pointers of how to approach this creative and subjective craft could help develop the “must do” part of your work into a real “passion” for it.

Isaiah “Izzy” Knight, Afternoon Host and Media Director at Spirit FM in Roanoke/Lynchburg, Virginia, has some tips that just may be what the doctor ordered.

Knight says, “Creating efficiencies and working smarter will provide you time to create a more effective and compelling product.”  Heres what he recommends:

TEMPLATES

“Audition CC and CS6 have a feature called ‘Templates.’  It is an easy way to have your toolbox of SFX and Beds automatically loaded with your rack presets ready to go.  Just set up your session and export it as a template.  If you have an older version, just set up a blank session and save it to your desktop.  Just remember to hit ‘Save As.’

PRESETS

Set up a rack for each voice-over person you have.  Unless theyre voicing a spot in another studio, you should never have to tweak their audio again after it is set (unless youre going for a new effect, of course).

BATCH PROCESSING

Have a voice tracker or other outside dry voice audio?  Batch process their files using your settings to give them a bit more punch and match your station.

ACCOUNT EXECUTIVES

There are several ways to approach this workflow.  It needs to be simple, provide accountability and include enforceable deadlines for each person in the process.  Knight prefers paperless.  If budget is an issue for you, going digital can be done FREE by using Google Docs.  Create a form with the fields you need and it will automatically populate the spreadsheet.  This operation is working very well at Spirit FM.  If you have a budget for third party vendor software, Vcreative is a good tool at www.vcreativeinc.com.

POLICY

Make these deadlines, presets and templates standard operating procedure. Standardizing your work flow will save you time in the long run and the continuity will make your station(s) sound significantly better.”

You never know…what is a “just get it done” drudgery to you now, may grow into a passion you never dreamed of, bringing all your hidden creative talents into full bloom.  And thats excellence!

 

Marc Tischart

General Manager

Spirit FM

The Future of Radio

Posted on

music streaming services

If you ask anyone where the future of the radio industry is going, they will answer with a resounding response of “On the Internet of course”.  I don’t think we have to convince anyone of the Internet redefining the way our world interacts.  However, the radio industry is not always the quickest to adopt new technology.

The Internet gives us an ability to connect with listeners in ways that the inventors of radio or television could never imagine.  Where the radio industry has always been the “talkers”, the Internet has given us the ability to listen.  Our industry has to evolve to survive in an interactive world.

Many terrestrial broadcasters have dabbled in the Internet because that’s what others in the industry have told them to do.  They want an online web stream because the other radio stations in their market are doing the same and they believe they will be left behind.  The same goes for their website, Facebook, Twitter and mobile applications.  Those terrestrial broadcasters don’t really understand why they are on the Internet.

We have the ability to utilize the Internet to connect with our listeners in a profound way.  How do we do this? — here are some practical ways that we can create experiences and connect with listeners with existing technologies.

Websites – Change our websites to provide the information that our listeners need in their communities.  Provide the information that they need to grow in their love of Christ, serve others and help them in their daily lives.  We need less information that serves the interest of the radio station and more information that serves the interest of the people who listen to our radio stations.

Social Media - Let’s create a social media site to promote the radio station — wrong!  Social media is a convenient medium with a large base.  We can provide uplifting messages in large-scale fashion.  However, we must interact with others on social medium.  We can’t just talk — we have to interact and listen as well.

Online Web Streaming & Mobile Apps – We must excel in the manner in which we provide online web streaming and mobile apps.  We can’t expect to gain and keep the interest of our listeners by providing a static product.  We have to provide additional content besides the audio from our radio stations.  We must provide information on our radio personalities to form a connection for our listeners, on the artists who provide music that encourages, and anything that helps our listeners in their walk with Christ.

To succeed in the radio industry of the 21st century, we have to interact with our listeners.  These technologies allow us many new avenues to reach more people for Christ.

 

-David Hodges, Director of Engineering, Positive Alternative Radio

The Power of Insight…

Posted on

The_power_of_insight_w650xh250pxl_tcm4-550776

I’ve heard a lot of talk about the ‘core listener’…listener’s age, predominantly female, soccer mom, stay-at-home mom, etc.  Honestly, I admit that hadn’t fully sunk into my brain as deep as it should…until this one call from a donor…

I received a voicemail from a lady who wanted to update her declined credit card.  She asked that I please return her call that day, or she’d try and fit in a time to call me back later in the week.  I happily called but got her answering machine.  In the middle of me leaving a message, an out of breath lady answered the phone, “Hi! I’m so glad you called but can you hang on a minute, please?”  I told her, “of course, no problem.”  Then I overheard her talking to her child; giving instructions on how long to walk the dog, how far to go, to hold the leash tightly, etc.  She apologetically returned to our call and began explaining what had happened with her credit card.  We were partway through updating her card info when another child entered the conversation, “I’m hungry!  Can I have a snack?”  …Mom responded with a list of reasons which included, “No, it’s close to dinner time; go comb your hair we have to leave for rehearsal soon.”  After giving further instructions on what she meant by “comb your hair”, she once again returned to our call and apologized profusely for all the interruptions.

In that momentI realized this mom was taking precious time out of an insanely busy (perhaps normal?) day to update her card information with us so that her gift could resume.  I realized what a huge inconvenience this call was for her and yet she was determined to get this done, even while juggling many tasks and people that yearned for her attention.

I have always been deeply grateful for our donors.  After speaking with this dear lady, I feel as if I got to climb inside her world a bit and it makes me that much more thankful!  I won’t pretend that I always get it right with every call but I’m so glad that I didn’t sound impatient or annoyed with this lady.  I even took a moment to thank her for making time for my call.  Each time I answer the phone now I am reminded of this sweet mom and how precious time is for our listeners and donors; how awesome it is that they carve in time to speak with us!

 

Kayla Sanders

Director of Partner Services

Working for God

Posted on Updated on

Work for Jesus Sign

You were created by God.

He fashioned you. You are the result of His skill and care.

But the wonder and the drama of our existence doesn’t stop there.

There’s an often skipped verse in Genesis.

These overlooked words can help bring purpose and joy to your daily life…your daily work life. No matter if you’re a stay at home mom who home-schools the kids, a factory worker who clocks in 8 hours a day exactly, a doctor who works limitless hours or the leader of a major company these words grant you amazing perspective.

The scripture reads, “The Lord God took the man and put him in the garden to work it and keep it.” (Gen. 2:15)

God created the man.

God gave the man work to do.

That verse screams we are to work. We are not to waste our lives in idleness chasing after the cheap thrills from the edges of life. We were made to make an impact.

Work is from God. Folding the laundry, selling advertising, building cars, feeding the cattle on a dairy farm – this work comes from the loving hand of our God.

God “put him in the garden…” God gave the man a vocation. God gave the man a talent and a task. The task God gave the man matched his talent.

Whatever you’re good at…whatever you’re passionate about…God gave that to you.

Then there are the words “work” and “keep”.

The man was to work. He was to labor.

Your job isn’t a burden. It isn’t to be seen as a necessity to pay the bills. Our work is a gift from Him. I can write that with 100% confidence because the talents we have to perform our work come from our Lord…and talents are not to be wasted.

That changes my perspective. I now can now say that I get to work where I get to exercise the gifts Jesus gave me. I’m not there just to earn a paycheck…I’m there to honor Him with the skills He gave me.

You’re not there just to wipe noses and change diapers…you’re there to honor Him with the talents He gave you.

Finally, there’s the ‘who’.

  • God put the man in the garden.
  • God gave the man the task to work the garden.
  • God gave the man the talents to do the tasks.

God.

What we do reflects His glory.

I can delight in what I do because I delight in the One who gave me the talent to do it. I have joy in what I do because my joy comes from the One who put me in this “garden”.

The mandate also becomes bolder and clearer.

I’m not here just to build great companies. You’re not here just to do data entry, prescribe medicine, adjust spines, sell cars, or build houses.

You’re here to honor Him…to give Him glory…and to give Him glory and honor THROUGH what you do.

Whatever garden you are laboring in – you’re there because God put you there.

Tend it well.

For the garden belongs to Him.

Brian Sanders
Executive Vice-President
Positive Alternative Radio