christian music radio
How would you respond if you opened the mail and found a letter from the EEO asking how well you have complied with their EEO rules? Brace yourself because 180 stations are getting a letter like that. In fact, the FCC says they plan to audit five percent of all stations each year. In other words, if you don’t get the letter this year, you may be part of the five percent next year.
We have discussed this before but since this is coming up in a tangible way, I realize I may have more of your attention. So, here are the basics as provided by our attorney:
1) If you have 5 or more full-time employees (defined as working 30 or more hours per week), this applies to you.
2) You need to have an “outreach program” to notify significant groups when a job opening occurs. The program needs to cover a wide range of diverse segments of the population.
3) You need to let the community know of your outreach programs through on-air announcements and other means so that organizations can request to be a part of your outreach program.
4) You are to educate the public about the duties of broadcast jobs and the necessary qualifications for these positions. This is to be done even when you do NOT have a job opening. This can be done in various ways:
A) Attend job fairs
B) Conduct internship programs
C) Speak at community groups or educational institutions about broadcast careers.
D) Set up in-house training programs on EEO issues.
While our attorney has not seen any fines levied yet for point 4, he sees the FCC as possibly wanting to send a “message” by enforcing this item to make sure we’re taking EEO policies seriously.
Don’t forget your EEO report should be posted on your website.
General Manager, Joy FM
I’m a fan of Andy and Barney. Millions love the Andy Griffith show and its iconic whistling theme song, including myself. The show is clean, moral, fun, humorous and non-offensive. Filmed in the 1960’s, Griffith was once asked about the family-friendly, clean-cut view of the world the show presented. He said, “We were trying to reflect the morals of the 1930’s.”
Those are all well-intentioned qualities. Yet, they fall short.
One of my greatest fears is that Christian radio is the Andy Griffith show. We’re “safe for little ears”, positive, uplifting, encouraging, moral, clean, humorous and good. But that isn’t enough.
It isn’t enough to be morality radio. It isn’t enough to be the station that doesn’t use four letter words.
We must be gospel-centered.
Morality never rescued anyone from his or her shattered self-image.
Family-friendly never offered the solution to a broken marriage.
Safe and clean never delivered someone from the crushing weight of guilt.
The gospel does.
At Positive Alternative Radio we have begun a quest. Our goal is to be gospel-centered. We want to live our lives in the light of the gospel and in so doing share our struggles, failures, and successes with our listeners and allow them to see us being changed by Jesus.
At this moment, program directors who are reading this post are about to set their hair on fire.
I’m not saying we bring in Rev. Fred and give him the microphone for 30 minutes and let him scream his guts out.
I am advocating we have authentic conversations with our audience. And never doubt that your audience WANTS and DESIRES authentic interaction.
Continue to be funny.
Keep doing the “What’s the worst pet name you’ve ever heard?” bits.
But – there are times when life demands you be authentic.
Share your parenting struggles – because your listener is struggling as well.
Talk about how Jesus gives us a new identity – because those who listen to us need to be reminded that they are not defined by their past but by the cross and the resurrection.
But do it in an authentic and relevant manner.
One final thing, we have made a commitment to be more intentional with the gospel.
When it is appropriate and natural, we will share the gospel on-air. We won’t preach. But we will simply share the message of Jesus in 60-90 seconds and invite those listening to follow this Jesus that has transformed our lives.
Jesus said, “What does it profit a man if he gains the whole world and loses his soul?”
I say, “What does it profit us as Christian media if we have 1 million in weekly cume, and never share the gospel?”
Let us be authentic.
Let us be unashamedly Christian.
Let us be gospel-centered.
Positive Alternative Radio
The two words, “reliability” and “redundancy” are the key principals behind assuring that your radio station is broadcasting twenty-four hours per day. Ideally, our radio stations would be on the air every second of every day but that is never physically possible. However, there are many steps that can be taken and systems that can be built to reduce the amount of time off the air.
Reliability is measured by the amount of time “on the air” at your radio station. For our radio stations, we want that number to be somewhere between 99.9% and 99.99% on the air. That corresponds to between four and forty-four minutes of downtime on average per month. 99.9% is very good but 99.99% would be considered about the highest echelon of reliability that we can achieve.
We achieve redundancy through two different methods: having good quality equipment/systems that we can trust and building redundant backup systems to our main operations.
High quality equipment and systems is paramount to providing a high level of reliability. To do so, we must invest in equipment that is robust and not prone to failures. Equipment and systems that are prone to failure should be replaced with improved systems or redundant backup systems. High quality equipment in the main air chain of the radio station should be business class quality and not consumer grade.
Redundancy is the next step to providing a high level of reliability for your radio station. Redundancy systems at the radio station will increase your reliability by providing an alternate system to your normal operations, to compensate for a failure. One common example is an emergency standby generator at your studio or transmitter site. A generator system will monitor your power provided by the power company and in the event of a failure, it will start the generator. The generator will provide an alternate source of electrical power to your location until the power company can restore service.
In addition to backup generators, there are many other systems that can be built to increase reliability through redundancy to your radio station:
a) Backup studios in which to broadcast in the event of a major failure in your main studio
b) Backup programming on CD or computer that can be played in the event of an automation computer failure
c) An auxiliary broadcast antenna and/or transmitter site in the event of a major failure at your main transmitter site
d) Backup transmitter at your main transmitter site in the event of a failure on your broadcast transmitter
e) Alternate signal delivery methods from the studio to your transmitter site such as an Internet backup to your microwave audio delivery, satellite or telephone line
f) Audio switchers in your studios that can bypass a console or piece of equipment in the event of a broadcast console failure
All of these systems have the same purpose — to keep you on the air. These systems can seamlessly and automatically switch to backup systems in the event of a failure which will greatly reduce the amount of time off the air and improve your reliability.
David Hodges, Director of Engineering
Positive Alternative Radio
Often times when asked to describe your radio station the answers may come easy. To you, “who” and “what you are” and “what you’re all about” should be obvious to all.
Truthfully this may not always be the case and we may be fooled into thinking it is by the supporter’s closest to us. They reinforce to you that your perception of you is true. They give you financial support and show up to concerts and remotes and even know the names of everyone on your team.
Perception is an interesting study, so much so that even Jesus did some perceptual research Himself! Yep, Jesus!!
13 Now when Jesus came into the district of Caesarea Philippi, he asked his disciples, “Who do people say that the Son of Man is?” 14 And they said, “Some say John the Baptist, others say Elijah, and others Jeremiah or one of the prophets.” 15 He said to them, “But who do you say that I am?”
Now obviously there was a greater God given revelation at work here but Jesus was obviously polling the room and the answers He got certainly had some inconsistencies.
The same Jesus, with the same miracles and the same words; yet those out of the inner circle couldn’t quite put their finger on “who” He was!!
Who do they say you are? Are you that religious station in town or that place that gives hope and encouragement? Are you fun and down to earth or super spiritual? What do they say?
Everything matters!! Consistency matters and most importantly Perception matters!! Your ability to impact lives for Christ depends on it.
Perception is nine tenths of the Law.
Frankie, Vice President of Programming
Positive Hits, PER General Manager
Every station is required to serve the public they are licensed to. This requires special programming that is beneficial to and serves our community’s interests. At the end of every quarter, we are required to fill out a report that shows we have effectively fulfilled our public issues requirements. Here are some things you can do to fulfill those requirements and things that you may be doing, that really don’t count:
The easiest way to show you are meeting the needs of your community:
- By doing a half-hour issues oriented program every weekend. It’s as simple as interviewing your mayor, economic development director, Chamber director or any non-profit organization that is having a positive impact on your community.
- You can also use any remotes where you are interviewing non-profit organizations that are benefiting the community. If you were at a Red Cross event to raise funds for families whose homes have been burned down, that would count.
What doesn’t count?
- Church programs. This was something that stations used to do all the time on Sunday mornings to fulfill their requirements. However, it was later ruled that church programs are too limited in terms of fulfilling the needs of the entire community.
- If you’re airing a one minute “health tip” or “family minute”, that doesn’t count either. The feeling is that you can’t adequately cover/discuss a topic of local interest in just a minute. The program needs to be at least ten minutes in length for consideration.
How much time should you devote to public issues every quarter? You should do at a minimum, 10 hours of issues programming. If you air a half hour program on Saturday and repeat that program on Sunday morning that would be one hour per week. Over the course of three months, you will have at least 12 hours of issues-oriented programming. It’s that simple.
Programmers have a hard time breaking format to provide this programming but remember this isn’t a choice you get to make. It’s a requirement of the FCC. An hour interruption each week in your typical programming is far less painful than an FCC fine.
One final note on your public issues report: make sure it’s filed no later than the 10th day after the quarter is completed. This means your report should be in your public file no later than April 10th, July 10th, October 10th and January 10th (for 4th quarter of the prior year).
Joy FM General Manager
A passion for what you do is critical to achieving excellence consistently. It is the difference between one who is all “In” and another who is just “Clockin’ In.”
If audio production is not your “passion” and you’re charged with that responsibility at your radio station, it can be an overwhelmingly heavy weight. In small market radio and many medium market stations, you may wear multiple hats. Someone must be in charge of production. Tag, you’re it!
Okay, so audio production is not your passion. Perhaps you are proficient with the administrative side of this vital area of operations, but you lack some of the skills to really do masterful audio work. A few pointers of how to approach this creative and subjective craft could help develop the “must do” part of your work into a real “passion” for it.
Isaiah “Izzy” Knight, Afternoon Host and Media Director at Spirit FM in Roanoke/Lynchburg, Virginia, has some tips that just may be what the doctor ordered.
Knight says, “Creating efficiencies and working smarter will provide you time to create a more effective and compelling product.” Here’s what he recommends:
“Audition CC and CS6 have a feature called ‘Templates.’ It is an easy way to have your toolbox of SFX and Beds automatically loaded with your rack presets ready to go. Just set up your session and export it as a template. If you have an older version, just set up a blank session and save it to your desktop. Just remember to hit ‘Save As.’
Set up a rack for each voice-over person you have. Unless they’re voicing a spot in another studio, you should never have to tweak their audio again after it is set (unless you’re going for a new effect, of course).
Have a voice tracker or other outside dry voice audio? Batch process their files using your settings to give them a bit more punch and match your station.
There are several ways to approach this workflow. It needs to be simple, provide accountability and include enforceable deadlines for each person in the process. Knight prefers paperless. If budget is an issue for you, going digital can be done FREE by using Google Docs. Create a form with the fields you need and it will automatically populate the spreadsheet. This operation is working very well at Spirit FM. If you have a budget for third party vendor software, Vcreative is a good tool at www.vcreativeinc.com.
Make these deadlines, presets and templates standard operating procedure. Standardizing your work flow will save you time in the long run and the continuity will make your station(s) sound significantly better.”
You never know…what is a “just get it done” drudgery to you now, may grow into a passion you never dreamed of, bringing all your hidden creative talents into full bloom. And that’s excellence!
I’ve heard a lot of talk about the ‘core listener’…listener’s age, predominantly female, soccer mom, stay-at-home mom, etc. Honestly, I admit that hadn’t fully sunk into my brain as deep as it should…until this one call from a donor…
I received a voicemail from a lady who wanted to update her declined credit card. She asked that I please return her call that day, or she’d try and fit in a time to call me back later in the week. I happily called but got her answering machine. In the middle of me leaving a message, an out of breath lady answered the phone, “Hi! I’m so glad you called but can you hang on a minute, please?” I told her, “of course, no problem.” Then I overheard her talking to her child; giving instructions on how long to walk the dog, how far to go, to hold the leash tightly, etc. She apologetically returned to our call and began explaining what had happened with her credit card. We were partway through updating her card info when another child entered the conversation, “I’m hungry! Can I have a snack?” …Mom responded with a list of reasons which included, “No, it’s close to dinner time; go comb your hair we have to leave for rehearsal soon.” After giving further instructions on what she meant by “comb your hair”, she once again returned to our call and apologized profusely for all the interruptions.
In that moment, I realized this mom was taking precious time out of an insanely busy (perhaps normal?) day to update her card information with us so that her gift could resume. I realized what a huge inconvenience this call was for her and yet she was determined to get this done, even while juggling many tasks and people that yearned for her attention.
I have always been deeply grateful for our donors. After speaking with this dear lady, I feel as if I got to climb inside her world a bit and it makes me that much more thankful! I won’t pretend that I always get it right with every call but I’m so glad that I didn’t sound impatient or annoyed with this lady. I even took a moment to thank her for making time for my call. Each time I answer the phone now I am reminded of this sweet mom and how precious time is for our listeners and donors; how awesome it is that they carve in time to speak with us!
Director of Partner Services