Recently I saw this story and it really made an impression on me…
“A man who was in construction was commissioned to build a massive bridge over the Mississippi River. This required him to be away from his family and friends. He also had to work long hours, six days a week. But when he returned, he told me what a great joy his six months working on that bridge had been. ‘A joy?’ I asked. ‘Yes, a joy,’ he said. ‘It is a rare and great thing to have your life used for something bigger than you. We leaders ought to be reminded frequently of what a joy it is to have our little lives caught up in something bigger than ourselves.’
I shared this with some of the PAR leadership team as a reminder that our work for PAR is something far greater than ourselves.
As I’m writing this, it’s 4:14 in the afternoon and I see Adam McCain down the hall finishing a time sensitive project. He’s been here since 5:00 this morning. He’s not still here because he’s trying to benefit himself. Instead he’s a person with a mission bigger than himself. He understands that excellence for God is what we are all trying to achieve.
One of the great joys of working for PAR is that our halls are full of people who “get it”. They understand who their work is ultimately for and they are the reason that God is blessing our stations with unprecedented growth in finances and ratings and most importantly, in the number of lives that are being reached for the Lord.
So, today, rejoice! Be glad for the position that God has placed you in. Sure it’s a little overwhelming sometimes(like building a bridge over the Mississippi). But God will equip us for the job he has laid out before us.
General Manager, WCQR
I am going to write this article with as much generality as possible. One day, a few more miles down the road from here, I’ll be more specific.
The place where I serve is in a double, or even triple, sub cultural environment, religiously speaking. The listeners, the team members, the colleagues who help us deliver our product — most are in a subculture of a subculture (as if ONE subculture isn’t tough enough!).
To clarify what I’m talking about: being Christian is in itself a subculture. If Christians were unified with no disagreements, denominations, or digressions, we would be one happy, powerful, subculture. But, alas, we have many flavors of Christianity. Thus, enters another level of subcultural-ness.
Just today, I heard a principle: the deeper a subculture grows and communicates only to and with itself, the further away from truth it gets. The answer here is that we need other voices to keep us from getting weird. And worse: “far from the truth.”
Now, I could camp out on the theological implications, but there are better trained teachers to do that. I will, however, use that principle to speak to the mixture of religion and our craft.
Because our business is about spreading God’s love (something sacred) through technology and media (okay, we’ll call that secular), we sometimes are tempted to put a guilt-tag onto something that is counter to a “best practice” in our industry. And maybe there are some God-inspired cases where you push conventional thinking aside for the awesome work of the Holy Spirit.
(Just be careful not to confuse that with indigestion from last night’s pizza.)
What am I talking about?
As I mentioned, dealing with people who are passionate about a faith defined by a subculture-within-a-subculture often screams in the face of what we know to be a best-practice. If we simply argue and put up a fight that “research proves this” or “the entire radio industry operates successfully by these principles” and give it a “so, there!” attitude — what does that accomplish?
Bonus point for assertiveness and unwavering. Subtract two points for creating a divide and three points for a missed opportunity to teach.
If you encounter someone who challenges conventional thinking, I’ve found it is always helpful to give ear — hear them out. Make sure you aren’t interjecting too soon, devaluing their opinions, or jumping to conclusions. After you’ve really listened, and only after, maybe you’ll have earned the right to carefully explain the differences. On occasion, they may have a valid point, an outside-the-box approach, or they may simply be speaking a different language than you. Dealing with vastly different approaches to business, ministry, tactics, and strategy are part of what makes life fun!
Culture Integration is taking all walks of life, all opinions and experience levels and carefully weaving them together under patient (but focused) leadership that can bring the strengths of everyone on your team along to victory.
Oh, and don’t get discouraged if change doesn’t happen overnight, or after one staff meeting. It will take consistency in walking out your mission, showing compassion for people, and passion for the vision; for the future that is the secret “simmering recipe” for harmony and unity.
P.S. One day, more specific examples. Patience, patience…
Daniel Britt .::. VP of Culture Integration
I’m a fan of Andy and Barney. Millions love the Andy Griffith show and its iconic whistling theme song, including myself. The show is clean, moral, fun, humorous and non-offensive. Filmed in the 1960’s, Griffith was once asked about the family-friendly, clean-cut view of the world the show presented. He said, “We were trying to reflect the morals of the 1930’s.”
Those are all well-intentioned qualities. Yet, they fall short.
One of my greatest fears is that Christian radio is the Andy Griffith show. We’re “safe for little ears”, positive, uplifting, encouraging, moral, clean, humorous and good. But that isn’t enough.
It isn’t enough to be morality radio. It isn’t enough to be the station that doesn’t use four letter words.
We must be gospel-centered.
Morality never rescued anyone from his or her shattered self-image.
Family-friendly never offered the solution to a broken marriage.
Safe and clean never delivered someone from the crushing weight of guilt.
The gospel does.
At Positive Alternative Radio we have begun a quest. Our goal is to be gospel-centered. We want to live our lives in the light of the gospel and in so doing share our struggles, failures, and successes with our listeners and allow them to see us being changed by Jesus.
At this moment, program directors who are reading this post are about to set their hair on fire.
I’m not saying we bring in Rev. Fred and give him the microphone for 30 minutes and let him scream his guts out.
I am advocating we have authentic conversations with our audience. And never doubt that your audience WANTS and DESIRES authentic interaction.
Continue to be funny.
Keep doing the “What’s the worst pet name you’ve ever heard?” bits.
But – there are times when life demands you be authentic.
Share your parenting struggles – because your listener is struggling as well.
Talk about how Jesus gives us a new identity – because those who listen to us need to be reminded that they are not defined by their past but by the cross and the resurrection.
But do it in an authentic and relevant manner.
One final thing, we have made a commitment to be more intentional with the gospel.
When it is appropriate and natural, we will share the gospel on-air. We won’t preach. But we will simply share the message of Jesus in 60-90 seconds and invite those listening to follow this Jesus that has transformed our lives.
Jesus said, “What does it profit a man if he gains the whole world and loses his soul?”
I say, “What does it profit us as Christian media if we have 1 million in weekly cume, and never share the gospel?”
Let us be authentic.
Let us be unashamedly Christian.
Let us be gospel-centered.
Positive Alternative Radio