There was a song in the early 80’s with the line “it goes on and on and on and on….” The Federal Communication Commission (FCC) recently levied fines for an underwriting announcement that seemed to go ‘on and on and on’ about a roofing company. It stated that they offered “Custom metal roofing, siding, hardware, trim, insulation, trusses and perma felt paper”.
Same for a gardening center mentioning they provide “bulk and bag mulch, peat moss, potting soil, bulk top soil, and decorative borders…pick-up and delivery”. They do offer all those services, that’s a fact, but the FCC said, “excessively detailed menus of multiple product/service offerings by underwriters exceed the type of information that would enable listeners to identify supporters of non-commercial programming”.
You can mention multiple non-promotional products and services, just don’t go on and on and on and on….about them.
Although the Federal Communication Commission didn’t say how many was too much, we would suggest no more than three. If you have more than three, you might consider:
• Rotating acknowledgement featuring different items.
• Using a female voice that might deal with more female items
• Using a male voice that might deal more with the “bulk mulch and “decorative borders, potting soil and bag mulch”, top soil, lawn mowers”.
Now I could go on and on and on and on…but you can find out more here. Click Here
Director of Underwriting
Positive Alternative Radio
It looks like winter is finally behind us so it’s time for some Spring-cleaning.
First off, let’s make sure we’re meeting all of our EEO obligations. Why? Late last year, the FCC issued two separate fines of $20,000 to two different broadcast companies for EEO violations. Specifically, they “had not regularly sent information about job openings to community organizations that asked to be notified about such openings”. Not only that but the FCC wasn’t too happy the stations did not discover this problem, as they should have, through the mandated self-assessment every station employing 5 or more full-time employees is required to do.
In other words, if I asked you now, “what are you doing to meet EEO requirements?” you should not only be able to tell me what you’re doing but how effective those actions are in getting a diverse employment pool. You should also have an EEO report posted to your website for others to review.
Let this current enforcement of EEO policies be a reminder to all of us that the FCC is taking this matter very seriously and so should you!
Another item of Spring-cleaning involves political ads. Your state may be having some primaries soon. Please note we do not have to take any political ads for local/state offices. While we may have to take political spots for federal office, it is our company policy to put a disclaimer behind the ad (which we cannot charge for) that states that we are required by the FCC to run this ad free and do not endorse the candidate, etc.
Please take a moment to do your Spring-cleaning to maintain your station’s legal status.