On a recent tour of PAR radio stations we focused on one question. How do we personally define the win for your radio station?
For most PAR radio stations, it overwhelmingly came down to community impact and hitting home runs for Christ!
From there, we listened to our CMB radio station of the year submissions where there were many home runs because it is a sample of our best work. In some cases it took hours of audio to come up with the best 15 minutes to submit but there were incredible moments of excellence.
The point of the exercise was this…Your radio station hits home runs a lot and if you go into your audio folders it’s easy to pick them out.
BUT: What if the audio for the CMB presentation could only come from yesterday’s broadcast? What if you could not cherry pick? Would there be any home runs for the win?
My guess would be yes but is there enough happening consistently to win? Why not strive to make every day a CMB quality presentation?
Now, please don’t get me wrong. Even the best hitters don’t hit home runs every day! In fact they strike out more than anybody else. This is more about mindset and doing the best you can to win for your listeners every day!
Winning is intentional and it takes a lot of practice and yes even a lot of strike outs. Let’s take each day and swing for the bleachers and overtime we will hit more home runs; together we will win this race!!
Do you not know that in a race all the runners compete, but [only] one receives the prize? So run [your race] that you may lay hold [of the prize] and make it yours.
Vice President of Programming
Often times when asked to describe your radio station the answers may come easy. To you, “who” and “what you are” and “what you’re all about” should be obvious to all.
Truthfully this may not always be the case and we may be fooled into thinking it is by the supporter’s closest to us. They reinforce to you that your perception of you is true. They give you financial support and show up to concerts and remotes and even know the names of everyone on your team.
Perception is an interesting study, so much so that even Jesus did some perceptual research Himself! Yep, Jesus!!
13 Now when Jesus came into the district of Caesarea Philippi, he asked his disciples, “Who do people say that the Son of Man is?” 14 And they said, “Some say John the Baptist, others say Elijah, and others Jeremiah or one of the prophets.” 15 He said to them, “But who do you say that I am?”
Now obviously there was a greater God given revelation at work here but Jesus was obviously polling the room and the answers He got certainly had some inconsistencies.
The same Jesus, with the same miracles and the same words; yet those out of the inner circle couldn’t quite put their finger on “who” He was!!
Who do they say you are? Are you that religious station in town or that place that gives hope and encouragement? Are you fun and down to earth or super spiritual? What do they say?
Everything matters!! Consistency matters and most importantly Perception matters!! Your ability to impact lives for Christ depends on it.
Perception is nine tenths of the Law.
Frankie, Vice President of Programming
Positive Hits, PER General Manager
….Ever hear that question from a loyal listener at a concert or a treasured volunteer at Sharathon?
Perhaps the question is asked by our very own team members who are certain that more songs equals more impact and more listener satisfaction!
The temptation to believe this theory is even more compelling with the ever increasing technology before us. It is fuel for the well-intended argument that we must broaden our playlist now or face the consequences of defeat tomorrow. What about smart phones, Pandora and the digital dashboard?
No I haven’t bugged your office and I wish playing more songs with more variety would produce the results we are all striving for! BUT it’s not about me. It’s about maximum impact for Jesus Christ with our radio stations. So, in light of all the changes before us these two facts have not changed:
The #1 reason your listeners love your radio station is songs they know and love that inspire them to live passionately for Jesus Christ!
Lots of songs in rotation make it less likely they will ever hear their favorite songs enough!
The # 1 reason your listeners leave your radio station is you’re NOT playing the songs they know and love that inspire them to live passionately for Jesus Christ.
It’s that simple!!
If we insist on the more is more theory then we will have a small but loyal listener base and a limited measure of impact for success in the future.
If we embrace that less is more and play our listeners favorites over and over again we can see our impact for Christ explode and maximize our success.
Which do you choose?
VP of PAR Programming
Talents who have been in a coaching session with me have received something like this as the foundation to be a highly effective radio personality. If you aspire to be the best talent you can be for your listener, this will bless you greatly! If your focus at PAR is not as an air talent I hope you will appreciate the effort, hard work and dedication it takes to be one!
Reflect then Prep
After each show take 10 minutes and make a plan for your next show and write down ideas while they are fresh. If you work with a co-host do this together.
A good way to start is to ask:
- What was effective about the show?
- What could I/we have done better with the topics we talked about?
- What should I/we do tomorrow?
Share your Life Experiences
Your life is the best prep so carry a pad & pen everywhere you go. Write down your thoughts and experiences and think about how you may share them in a relevant way. You can also use your smart phone and record your thoughts. With the right app, you can record and listen at a later time.
Focus on What Matters
Your show is for only one person … your listener! 100% of your focus should be on their needs! It’s so easy to get distracted by the needs of the station or your team. Those are important but they should be what you tend to after you’ve connected with the listener on-air.
Qualify your Topics
Rate what you talk about on a scale of 1-10. What is your listener’s interest in this topic? To make it on the air, stick with the topics that range from 7 – 10. You can also take some time to consider how to make a 5 into a 7 or 8.
Accomplish with Emotion
Now that you have a 7-10 topic, what are you trying to accomplish with your topic? After the break is finish, what do you want the listener to feel? Craft the break around the answer to that question.
Keep the break focused on topic and when possible end the break at the first “easy out”. This is a great concept! By practicing this, you won’t have to top what you already have accomplished! You can always pick up topic again on another break.
What Will They Remember?
How do you make it memorable? How your break ends is as important as the topic. How do we frame a break so that it becomes memorable for your listener? This is so much easier said than done but if you practice and make them a daily habit you will be more effective every day!
Vice-President of Programming